This article is an AI rewrite of the transcript from this video.
A Business built on Selflessness, Security, and Heart
Starting a business is an exciting journey, but it also comes with some important decisions—one of the most crucial being what to name it. For Kendra Ford, founder of a new life insurance agency, this process has been deeply personal and reflective. She isn’t just choosing a name for a company; she’s building a legacy that she hopes will represent her values, nurture future generations, and serve as a lasting tribute to her family.
Kendra’s approach to business is unique. Her focus on life insurance goes beyond simply making a sale. It’s about connection, compassion, and trust. Every policy she writes is an act of love, a way for her clients to ensure the safety and security of their loved ones. For Kendra, life insurance is a heart-centered service—one that requires listening, understanding, and a commitment to doing what’s best for each individual client.
But as passionate as she is about her business, Kendra has been grappling with the question of what to name it. She understands that words have power and that the name of her agency will be the first impression many people have. It has to encapsulate not only who she is but what her business stands for: selflessness, security, and heart.
The Power of a Name
Throughout the process, Kendra has toyed with several ideas. Friends and family have suggested names like “K Ford Group” or “K Ford Advisors.” While these options resonate with Kendra’s personal brand and her family name, she has concerns that these names might feel too singular, too focused on her, and not broad enough to reflect her vision for the future.
Her partner, Dave, suggested another option: “Ford Way.” This name struck a chord with Kendra. It reflects not just her personal journey but a broader, more inclusive vision of how she runs her business. “Ford Way” speaks to Kendra’s unique approach to insurance and the way she goes above and beyond to care for her clients. It reflects her desire to build an agency that will grow beyond herself, one that could even continue long after she’s gone.
A Name with Legacy
What makes this process even more meaningful for Kendra is her strong connection to her family name, Ford. She shares that she kept the name Ford even after marriage and later returned to it after her divorce. For Kendra, Ford isn’t just a surname—it represents her roots, the love and support of her family, and the strength she’s carried forward from them.
As Kendra reflects on her options, she expresses how important it is for the name of her business to symbolize legacy. In a moving conversation with TeriLeigh, who is helping her with this naming process, Kendra shares a vision she had during a hike. In this vision, she sees a future descendant—a granddaughter or great-granddaughter—talking about her with pride, reflecting on how Kendra’s business has impacted their family and the world. This vision motivates Kendra to build something that can be passed down through the generations, particularly to the women in her family.
Balancing the Singular and the Expansive
In her discussions with Teri, Kendra continues to wrestle with whether “K Ford Group” feels too focused on her, while “Ford Way” feels more expansive and aligned with her vision of creating a larger, community-oriented agency. Teri reminds Kendra that the energy she projects into the name will influence how others perceive it. If the name feels singular to Kendra, that energy might limit the growth of her business into the larger, inclusive agency she envisions.
Teri also helps Kendra explore the significance of certain sounds and letters. The sharpness of the letter “K,” for example, represents focus and clarity, while the softer, rounder sound of the letter “C” embodies compassion and care. This conversation opens Kendra’s mind to the possibility of combining both ideas—using “K Ford Group” as the name but incorporating a tagline that highlights her values of compassion, legacy, and love.
The Way Forward
Ultimately, Kendra is leaning toward “K Ford Group” as the name for her agency, with plans to craft a meaningful tagline that will convey the heart of her business. The name “K Ford Group” reflects her personal legacy and connection to her family, while the tagline will help convey the deeper values that make her agency unique.
Through this process, Kendra is reminded that she is building more than just a business. She is creating a legacy that will serve her clients and her family for generations to come. The name of her agency will not only represent her professional identity but also the compassion, care, and selflessness that define her approach to life insurance.
In the end, Kendra’s story is a powerful reminder that names carry more than just meaning—they carry energy, intention, and the promise of something greater. And for Kendra, that promise is to create a business that serves others with love, compassion, and integrity for years to come.
What’s in a name? For Kendra Ford, everything.
If you would like your own session to come up with the right and perfect affirmation for your intentions or name for your business/product/publication. Book an appointment with me.
